Video is a powerful tool
to generate high-quality leads and sales
Let’s make it work for you
Win/Win Productions
Your video strategy and production team
Surveys of marketing professionals show that video is a key part of a branding strategy. It can engage visitors on a company’s website or social media channels and build credibility in their minds.
This helps create good leads and the next sale.
Win/Win Productions has been helping clients resonate with their ideal viewers for 15 years. Our unique strategy-first production process uses branding strategists and video professionals to build visibility and trust for our clients. We collaborate with businesses to bring the right messages to their ideal viewers. We also work with CMOs and marketing firms to be their outsourced video production team. Whichever type of client we have, we help them create video that explains, impresses, and persuades in different ways. Here are some of the benefits:
Builds credibility and trust
Professional video can both show and tell your ideal clients about your values and expertise. We’ll create video that proves to them that you’re approachable, knowledgeable, trustworthy.
Shows your capabilities
Strategically planned videos can show ideal prospects that you’ve got the ability to solve their most pressing problems. We’ve helped manufacturers show off their production capabilities so that big clients know they’re capable of handling big orders. We’ve also helped financial advisors showcase their knowledge to prove they can help clients navigate important financial decisions.
Casts the vision
We’ve been the trusted creative video team for non-profits involved in great work. The thoughtful, cinematic stories we can tell will show your potential donors the impact you have. We help you invite them to support the heroic work you’re doing.
What clients have to say…
“…[Win/Win Productions] did an amazing job…The net result…exceeded all our expectations…”
“…Stylistically, it was unlike anything we had ever had made…Once people started asking me if they could show the video to potential clients and board meetings, I realized that Robb had not just delivered a great video, but a very useful sales tool for our company…I would absolutely recommend him to anyone…”
Jamie DeVriend – Former Operation Communications Manager, FleetPride
“Over the years we’ve built a wonderful partnership with [Win/Win Productions]. [Robb’s] work is consistently creative and high quality. His vision and expertise in the video production field exceeds our expectations every time. Robb is always willing to work through ideas and understand exactly what’s needed to make the project a success.”
Kaeli Elisco – Former Director of Research Operations, EnsembleIQ
“…my company hired [Win/Win Productions] to produce 60 minutes of video and audio content for a training video. Robb had the great idea to film the video in short clips so that each clip could be used individually online. He also edited the clips into one continuous video we used for a client…The video looks and sounds great. We are very pleased, and proud, to show this video to clients.”
Joe Crimmins – President, Serve and Protect, LLC
Our Process
Brand Strategy
We start with a video branding strategy. To have a brand with impact- that moves potential customers to remember you and reach out- you need a simple, effective message and a great way to get it to them. Our video strategy and production team can give you both, and after working with our brand strategist to create a basic video branding strategy, we’ll have a clear target for your video project.
Pre-production
“The three most important words in video production are: pre-production, pre-production, pre-production“
Those words came from an old friend and mentor, who was also a long-time Chicago TV cameraman and producer. We save ourselves from wasted time, money, and pain because we take those words to heart. We’ll begin to create your video off of the video branding strategy we’ve made- drafting scripts, reviewing voice-over and soundtrack options, and working out locations and shooting schedules.
Production
The bulk of a project’s expense is frequently in the production phase, so this is where our planning and problem-solving in pre-production pays off. In production, our crew creates the lighting, audio, and camera work that brings your project from scripts and storyboards into the realm of sight and sound. We work with excellent crew people, some of whom have been in the industry for decades.
If your project includes animation or motion graphics, this is where we create the 2D or 3D elements of your project, as well.
Post-production
Post-production is where the puzzle pieces all come together- the footage, graphics, animation, voice-overs, and soundtracks. With several decades of editing experience, we know how to keep viewers’ attention. You’ll get several rounds of revisions included in your project, and you’ll be able to approve the work as we go using our virtual client review portal.
You’ll also get an initial boost in distribution with the help of our branding strategist. They’ll help you find the best place on your website to post your new video content and post it for you on your social media channels with engaging messaging.
Next steps…
Win/Win Productions wants to help you make a great impression on your ideal viewers with video. We also want you to remember your project with us as one of your best. Please look through our case studies to see the different projects we’ve done (e.g. explainer videos, brand story videos, and product demos). Learn more about us, then please contact us to talk more about how we can help you with video.